I love the platform, but for the price it is, I was kind of disappointed at the analytics. Especially for Instagram. Coming from Metricool, I am able to see followers and reach by country and city, which hashtags garnered the most clicks, etc. As a social media agency founder, I've had clients that bought followers in the past and they try to blame low reach on my team and our only saving grace was showing them that their top posts/cities are in Brazil when they're a local business in the states. It's also helped us troubleshoot and course correct in these moments as opposed to wasting employee time and contractor money making posts that aren't converting. I know you can see this stuff in the app, but when you have 10+ clients at any given time, signing in to each individual one defeats the purpose of the scheduling platform. I was on the fence about the two platforms and was going to officially make the switch for my team, despite the higher price point, but this missing feature might be the deal breaker.

Otherwise, the functionality of the platform is great.