As creators grow, brand partnerships become a major part of their business operations. It could be valuable for Rella to eventually explore a dedicated Brand Partnerships Management module as a future expansion or optional add-on.
This could complement existing content planning tools by helping creators manage partnerships more efficiently at scale.
Potential features could include:
  1. Deliverables & Contract Tracking
A centralized dashboard to upload/link contracts and track:
Required deliverables
Approval deadlines
Posting dates
Payment status
  1. Usage Rights & Whitelisting Tracker
A tool to document:
Reposting rights
Paid vs. unpaid usage
Whitelisting approval
Duration and expiration dates
  1. Brand Relationship Dashboard
A CRM-style view to track:
Brand contacts
Partnership history
Compensation
Follow-ups
This type of module could help position Rella as a true creator business platform and support long-term growth.