More context on every analytics card

Analytics cards now tell you more about each number: what it counts, the period it covers, and whether it includes ads.
Names that match each platform’s own tools
Instagram
: Contact button taps
 and Story replies
 use Instagram’s own names.
Facebook
: Reactions
 and Interactions
 follow Meta’s naming. Interactions
 counts reactions, comments and shares, without post clicks, so you may see a lower number than before.
Pinterest
: Outbound Clicks 
shows clicks through to your site, and Avg Watch Time 
shows seconds.
LinkedIn
: page metrics read Page Views
 and Page Clicks
All Platforms
: Views
 & Impressions
 combines each platform’s own view count in one card.
Organic and paid, side by side
Cards that include ads or boosted posts now carry the note Includes paid or boosted activity.
 Facebook video views show organic plays as Organic 3-Second Video Views
, so boosted posts may show a lower number than before. The Organic
 tab is now Social
, and Organic Post Insights 
is now Post Insights
.
Clear signals when data is missing
If a platform doesn't provide a metric for your range, the card shows a dash with a short note. All Platforms totals tell you which accounts couldn't load or need reconnecting.